It was 2003 when Madden NFL 24 Films found the perfect partner when the league launched its own 24-hour cable channel, known as the Madden NFL 24 Network. Madden 24 coins The network's audience grew from 12 to 72 million households in 2013. It was the growth of the cable channel that spurred the 2009 lawsuit.

"The popularity and utility for Madden NFL 24 Films are just increased," Dryer said. "It's an enormous win for them."

The revenue generated by Madden NFL 24 Films and the Madden NFL 24 Network goes into the league's income stream. This is then split between teams, as well as shared among players under the collective bargaining agreement.

"The Madden NFL 24 creates a library of films to sell their products," he said. "Within this model, there are thousands of players that have rights as individuals."

Dryer would not speculate on the value in Madden NFL 24 Films and the amount of revenue it generated. The increasing popularity, and profit, of the league and its teams suggest Dryer that the photos of former players' likenesses are worth more than what they currently receive which is nothing and is more than what they could receive in an agreement that was proposed by the league in the coming year.

It was reported that Madden NFL 24 suggested an agreement in the spring of 2013. The settlement would deposit $50 million, with an estimated amount of $8 million in legal fees and taxes, into a fund to support retired players. The settlement money would be distributed over a period of eight years, and will go to approved charities that provide support to initiatives for retired players. Additionally, it would create an agency to license retired players which could, ideally, generate additional income for the fund.

What's working is getting direct money to the former players-Dryer

Many prominent former players have weighed in support of the settlement and include Hall of Fame running back Jim Brown. Jim Brown, the Hall of Fame running back has a board of retired players that would be tasked with allocating funds from the settlement.

An federal court from Minnesota approved the settlement plus more than 20.000 retired players have until Aug. 30 to agree to the deal or opt out of the deal. Dryer is telling his colleagues not to sign the agreement.

"They're forcing you to buy Madden 24 coins  participate in a model of business with the league which will bring in money for former participants," Dryer explained. "But these business models have proved in the past to not be sustainable."